Ekornes in Â£1m campaign
- Ekornes frees its mind for Â£2m campaign. // Cabinet Maker;2/28/2003, Issue 5326, p4
Reports on the investment of the furniture company Ekornes in consumer advertising campaign in Great Britain. Description of the Free Your Mind advertisement; Launch of the Stressless logo by the company; availability of the stockiest advertising support kit from the company.
- Ekornes debuts new campaign. Thomas, Larry // Furniture/Today;2/1/2010, Vol. 34 Issue 22, p113
The article reports on Ekornes Inc.'s launch of a marketing campaign which aims at building brand awareness for its Stressless reclining chairs line of products in the U.S. markets.
- Ekornes set to launch U.S. ad campaign. // Furniture/Today;4/15/2002, Vol. 26 Issue 32, p200
Reports the launch of advertising campaign by Ekornes in the U.S.
- RELAX AND ENJOY. Flass, Rebecca // Adweek New England Edition;10/30/2000, Vol. 37 Issue 44, p6
Offers a look at the advertising campaign created by Mason & Madison for the Stressless reclining chair from Ekornes. Message of the advertisements; Magazines running the advertisements.
- Brand promotion ups Ekornes' sales. // Cabinet Maker;5/18/2007, Issue 5538, p6
The article reports on the increased sales of Ekornes Ltd. due to continued investment in consumer advertising in Great Britain. Based on the biannual research in November 2006, assisted brand awareness of Ekornes across the ABC1 45-plus demographic has increased to 23% from 16% two years ago....
- Blues on the move. // Cabinet Maker;5/15/2009, Issue 5637, p5
The article reports on the more than 60 roadshows planned by Norwegian furniture manufacturer named Ekornes for the year 2009. According to Ekornes, its planned roadshows are intended to promote its new Stressless recliner range called Blues. The product has already launched at Interiors...
- Direct News: Briefs. // Marketing (00253650);8/1/2007, p12
The article presents news items related to the advertising industry in Great Britain. Rowntree PLC has hired the advertising agency iD to handle the advertising campaign for its sweet brand Fruit Pastilles. Nivea is promoting its Nivea Visage DNAge skin cream through an advertising campaign from...
- Ekornes' mobile strategy. // Cabinet Maker;12/5/2008, Issue 5617, p9
The article reports that the Stressless recliner range of Ekornes ASA will be promoted through an integrated mobile online campaign. The campaign has been developed by BRIK, a newly formed digital marketing agency. Duncan Box, marketing manager of Ekornes UK says more than five million...
- Strategic planning in advertising is more than just developing a blueprint. Figueroa, Hector Berrios // Caribbean Business;10/25/2001, Vol. 29 Issue 43, p55
Focuses on the strategic planning process of advertising in Puerto Rico. Examination of past experiences; Ways of delivering the message; Tabulation of the information gathered.