TITLE

Barclays Takes Aim With Predictive Analytics

AUTHOR(S)
Arnfeld, Robin
PUB. DATE
August 2004
SOURCE
Bank Technology News;Aug2004, Vol. 17 Issue 8, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Barclays Bank's use of KXEN Inc.'s predictive analytics software to improve target marketing in Great Britain. System features and functions; Statistical models developed by the bank using the software to reduce direct-mail volumes.
ACCESSION #
14169542

 

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