Barclays Takes Aim With Predictive Analytics

Arnfeld, Robin
August 2004
Bank Technology News;Aug2004, Vol. 17 Issue 8, p33
Trade Publication
Reports on Barclays Bank's use of KXEN Inc.'s predictive analytics software to improve target marketing in Great Britain. System features and functions; Statistical models developed by the bank using the software to reduce direct-mail volumes.


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