Why Bigger Isn't Always Better

Tucker, Jeffrey
August 2004
Multichannel News;8/16/2004, Vol. 25 Issue 33, p29
The article discusses the growth-through acquisition strategy of media companies in the U.S. The factors influencing the strategy are enumerated. The results of a survey of organizational structures are presented. The disadvantages of growth are described. The ways in which unhealthy organizational profiles manifest themselves are also addressed.


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