TITLE

Different 'Days'

AUTHOR(S)
Moss, Linda
PUB. DATE
August 2004
SOURCE
Multichannel News;8/16/2004, Vol. 25 Issue 33, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that cable programmers have raised concern to Nielsen Media Research about how networks in the U.S. are being ranked in the ratings. The policy imposed by Nielsen for a cable network to be ranked in a consistently defined daypart is addressed. The disadvantages of redefining traditional dayparts are also described.
ACCESSION #
14164563

 

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