Cable-Loving Disney Pumps Up the Output

Reynolds, Mike; Umstead, R. Thomas; Farrell, Mike
August 2004
Multichannel News;8/16/2004, Vol. 25 Issue 33, p1
The article reports on the plan of Walt Disney Co. to improve its investment in animated-TV series and expand its 24-hour digital news service in the U.S. The budget allocated for the development of animated series is cited by president Robert Iger. The ratings generated by some programs are presented. The financial performance of the company in the third quarter of 2004 is also described.


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