TITLE

NCB launches new corporate identity

PUB. DATE
August 2004
SOURCE
Middle East;Aug/Sep2004, Issue 348, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The National Commercial Bank (NCB), the first Saudi bank established in the kingdom of Saudi Arabia, has launched its new corporate identity that matches its vision and drive to be the preferred provider of financial services to consumers and business— and an innovative leader in Islamic banking across the region. The new identity projects an image of change, quality, and understanding of cultural needs, and will be underpinned by a strong operational performance. In 2003, NCB launched the first trade finance Internet service in the kingdom, Al AhliTrade.
ACCESSION #
14159582

 

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