Search firm Google is hot; NYC dot-coms are not

Jain, Anita
August 2004
Crain's New York Business;8/2/2004, Vol. 20 Issue 31, p4
Google Inc.'s highly anticipated initial public offering has touched off a renewed frenzy over the Internet and its untapped riches. Just last week, Jupiter Research Inc. issued a report predicting that marketers will spend more on online advertising than they will in magazines by 2008. They both have limited exposure to the lucrative search-ad business staked out by Google, which charges companies for coming up in search results. DoubleClick is also muscling into the profitable search arena, having paid $58 million in May for a firm called Performics Inc., which helps companies outline a search advertising strategy. INSET: VCs push software, NY climbs rankings.


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