TITLE

A measure of change

AUTHOR(S)
Shulman, Richard
PUB. DATE
August 2004
SOURCE
Progressive Grocer;8/1/2004, Vol. 83 Issue 11, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the use of metrics to improve customer satisfaction and marketing programs of retailers in the U.S. Fundamental measurements of customers; Information on the mystery shopping program; Uses of the Internet to retailers.
ACCESSION #
14151620

 

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