KFC ropes in slim talent to focus on sandwich launch

July 2004
Media: Asia's Media & Marketing Newspaper;7/30/2004, p8
KFC has launched a light hearted television campaign to support its launch this month of the Go-Go Sandwich for summer. The 15 and 30 second TVCs dramatize benefits of being slender, featuring a very slim girl who can easily pass through very narrow spaces. The campaign was developed based on the insight that Hong Kong women want to appear as healthy and trim as these qualities are seen as beautiful. The sandwich comprises a crispy chicken strip, lettuce, tomatoes and salad sauce in a soft flat pita bread.


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