Veronis: Ad Spending Will Surpass 2000

Cardona, Mercedes M.
August 2004
Television Week;8/2/2004, Vol. 23 Issue 31, p1
Trade Publication
Reports on the result of the Communications Industry Forecast & Report conducted by merchant bank Veronis Suhler Stevenson about advertising in the U.S. as of August 2004. Increase in advertising expenditures; Difference between the expenses in traditional media and marketing services; Effects of advertising spending on the revenue of media companies.


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