TITLE

Veronis: Ad Spending Will Surpass 2000

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
August 2004
SOURCE
Television Week;8/2/2004, Vol. 23 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the result of the Communications Industry Forecast & Report conducted by merchant bank Veronis Suhler Stevenson about advertising in the U.S. as of August 2004. Increase in advertising expenditures; Difference between the expenses in traditional media and marketing services; Effects of advertising spending on the revenue of media companies.
ACCESSION #
14141800

 

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