TITLE

Book Briefs

PUB. DATE
August 2004
SOURCE
Book Publishing Report;
SOURCE TYPE
DOC. TYPE
Article
ABSTRACT
Reports on developments in the book industry in the U.S. as of August 16, 2004. Promotional campaign for the book "Highbinders," by Seth Delany; Publication of two new books on Islam by Zondervan, a Christian book imprint of HarperCollins Publishers Inc.; Author of the book "Muslim Next Door."
ACCESSION #
14135141

 

Related Articles

  • "A launch from our sponsor". Drudi, Cassandra // Quill & Quire;Dec2006, Vol. 72 Issue 10, p9 

    The article reports that more and more sponsors are being approached for the launch and promotion of new books. One of the professionals from the book publishing industry says that $200 or $250 is enough for a publisher to buy a chocolate bar for each guest. Publisher McClelland & Stewart Ltd....

  • Beijing Book Fair Postponed. Taylor, Sally // Publishers Weekly;5/12/2003, Vol. 250 Issue 19, p19 

    Focuses on the postponement of the annual Beijing International Book Fair in Beijing, China as of May 2003. Reason for the delay; Schedule of the resumption of the book fair; Impact of the delay on the domestic publishing business.

  • Publishers Look To Leverage National Book Award Winners Into Higher Sales.  // Book Publishing Report;11/29/2004, Vol. 29 Issue 46, p1 

    Reports on the aim of publishers of the winning National Book Award titles to attain higher sales in the U.S. Information on the works of the National Book Award winners; Increase in the printed copies of the winning books; Marketing strategies used by publishers.

  • Making the most of gift fairs. Toller, Carol // Quill & Quire;Aug97, Vol. 63 Issue 8, p27 

    Offers Canadian publishers advice on how to generate sales via trade shows of specialized retailers. Benefits that publishers can gain from attending specialized trade shows; Facts that publishers need to consider before committing to exhibit; Tips on how to make attending an event worthwhile.

  • Do You Know What a Book Publicist Does? MCKINNEY, CLAIRE // Publishers Weekly;6/27/2011, Vol. 258 Issue 26, p160 

    In this article the author discusses the nature of her job as a book publicist. She discloses how she came into the publishing industry and took the role of publicist. She explains the reason for the tendency to blame publicists when a book fails to perform well in the market. The author also...

  • Deals follow Frankfurt. Rowe, Dan // Quill & Quire;Dec2004, Vol. 70 Issue 12, p14 

    The article reports about the this year's book fair at Frankfurt, Germany. There was no consensus 'book of the fair' at Frankfurt this year, but that lack of attention for any one title may have made for a more even-keeled and productive week at the publishing world's most important rights fair....

  • BookExpo Canada: best of show.  // Quill & Quire;Jun2004, Vol. 70 Issue 6, p23 

    This article provides complete guide to 2004's exhibitors, specials, giveaways, and events of the BookExpo Canada. Quill & Quire's BookExpo Canada trade show directory lists exhibitors' booth numbers, contact names, specials, features, and events as of April 28, 2004. Specials are for BEC show...

  • THE LISTENING GAME. Zabel, Megan // Publishers Weekly;10/5/2009, Vol. 256 Issue 40, p26 

    The author suggests the opportunity offered by online social networks in book marketing and promotions. She mentions their Facebook efforts at Powell wherein fans expect them to share unique information. She also shares that they ran a promotion called Fan Appreciation where people were asked to...

  • Publishers forced to rethink sales strategy. Lind, Harold // Marketing Week;3/25/1999, Vol. 22 Issue 8, p20 

    Comments on the advertising strategies adopted by book publishers and sellers in Great Britain. Attempts by book marketers to expand the function of book shops by the establishments' promotion as social centers; Changes in the marketing relations between publishers and book sellers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics