TITLE

Scholastic Makes Harry Potter Its $1M Man; Partners With Google

PUB. DATE
August 2004
SOURCE
Book Publishing Report;
SOURCE TYPE
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the paperback version of "Harry Potter and the Order of the Phoenix," by J.K. Rowling in a multimillion dollar marketing campaign by Scholastic Inc. Partnership between Scholastic and Google Inc.; Radio promotions of the book release in 30 top markets; Appearance of print ads and billboards in popular summer destinations.
ACCESSION #
14135114

 

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