Princeton Review Expands Paid Search Engine Marketing Campaign

August 2004
Educational Marketer;8/16/2004, Vol. 35 Issue 24, p5
Trade Publication
Reports on the expansion of the contract of Princeton Review Inc. with search engine marketing firm Reprise Media in New York City. Coverage of the expanded contract; Role of Reprise in Princeton Review's paid search engine marketing program; Information on the corporate background of both companies.


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