TITLE

Start Earlier, Sell More, Sell Longer

AUTHOR(S)
Daly, Richard; Kolassa, Mick
PUB. DATE
March 2003
SOURCE
Pharmaceutical Executive;Mar2003 Supp Handbook, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses strategies on how pharmaceutical companies can reshape the lifecycle curves of their products in the U.S. market. Anticipation of regulatory risks; Method on how to defend a company's products through legal means; Establishment of critical alliances when weaknesses are identified.
ACCESSION #
14100012

 

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