Start Earlier, Sell More, Sell Longer

Daly, Richard; Kolassa, Mick
March 2003
Pharmaceutical Executive;Mar2003 Supp Handbook, p8
Trade Publication
Discusses strategies on how pharmaceutical companies can reshape the lifecycle curves of their products in the U.S. market. Anticipation of regulatory risks; Method on how to defend a company's products through legal means; Establishment of critical alliances when weaknesses are identified.


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