TITLE

Generation Y not?

AUTHOR(S)
Abu-Shalback Zid, Linda
PUB. DATE
July 2004
SOURCE
Marketing Management;Jul/Aug2004, Vol. 13 Issue 4, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses findings of a survey by FIND/SVP Inc. on consumer reaction to marketing text messages. The majority of respondents said they would prefer not to receive text messages, even from companies they already have dealings with. Of the 44 percent who said they would be receptive to marketing messages through their cellular telephones, 55 percent said they would be interested in receiving wireless bills/account updates, 54 percent said direct response surveys, 38 percent said new product availability updates, 34 percent said financial services, and 33 percent said they would be interested in sports-related scores and stories. The average age of the more than 1,000 respondents was 42 years. However, the company predicts that Generation Y consumers (born 1979 to 1994) are early adapters of the technology and are more likely to be open to such contact.
ACCESSION #
14095771

 

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