TITLE

Communicating the right message

PUB. DATE
July 2004
SOURCE
Finance Week;7/19/2004, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the importance of proper communication in customer loyalty programs in South Africa. Saturation of the market with too many insignificant programs which affects the credibility of loyalty programs; Comments of Craig Page-Lee, an marketing executive at the Automobile Association (AA) of South Africa, regarding the opportunity to add value in programs; Success of the loyalty program launched by AA.
ACCESSION #
14091026

 

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