Communicating the right message

July 2004
Finance Week;7/19/2004, p52
Discusses the importance of proper communication in customer loyalty programs in South Africa. Saturation of the market with too many insignificant programs which affects the credibility of loyalty programs; Comments of Craig Page-Lee, an marketing executive at the Automobile Association (AA) of South Africa, regarding the opportunity to add value in programs; Success of the loyalty program launched by AA.


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