Pages From NFL Network's Local Playbook

Reynolds, Mike
August 2004
Multichannel News;8/9/2004, Vol. 25 Issue 32, p26
Discusses the marketing and programming game plans of NFL Network for the upcoming football season in 2004. Companies that were launching and marketing NFL networks for the month of August; Efforts of the companies to advertise the football league; Highlight of the video-on-demand packages that would be offered by NFL Network.


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