The Packaging Punch

Grebb, Michael
August 2004
Multichannel News;8/9/2004, Vol. 25 Issue 32, p20
Deals with the professional sports-packaging strategy used by U.S. cable operators to attract subscribers, as of August 2004. Rights won by DirecTV Inc. to exclusively telecast the National Football League games; Sport packages offered by In Demand LLC; Advantages of sport-packaging.


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