TITLE

Working the niche

AUTHOR(S)
Cullen, David
PUB. DATE
August 2004
SOURCE
Fleet Owner;Aug2004, Vol. 99 Issue 8, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effort of Western Star Trucks Inc., an original equipment manufacturer to become a supplier of premium trucks for owner-operators and specialized vocational users in the U.S. Statement of Jim Crowcroft, product marketing manager, regarding their plans; Comments of John Merrifield, senior vice president of sales & marketing, regarding their effort to build a brand; Market share of the company in the U.S./Canada markets.
ACCESSION #
14078470

 

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