Working the niche

Cullen, David
August 2004
Fleet Owner;Aug2004, Vol. 99 Issue 8, p48
Trade Publication
Focuses on the effort of Western Star Trucks Inc., an original equipment manufacturer to become a supplier of premium trucks for owner-operators and specialized vocational users in the U.S. Statement of Jim Crowcroft, product marketing manager, regarding their plans; Comments of John Merrifield, senior vice president of sales & marketing, regarding their effort to build a brand; Market share of the company in the U.S./Canada markets.


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