Picking the Right Targets

Banks, Cliff
August 2004
Ward's Dealer Business;Aug2004, Vol. 38 Issue 8, p26
Trade Publication
Explains that implementing a customer relationship management (CRM) application software system can be daunting for automobile dealerships. Some dealers focus only on specific objectives; Database of current and potential customers; Getting customers to return to the service department; Customer loyalty program with a gift card that offers service-related discounts.


Related Articles

  • Company sprouts from BA Airmiles. Bell, Lauren // DM News;4/20/2009, p2 

    The article reports on the launch of the new company Mileage Co. by airline company British Airways' rewards program, Airmiles, in Great Britain. The newly-launched firm will be providing loyalty and research analytics, accounting services, and customer relation marketing (CRM). Andrew...

  • Infinity offers ideal platform.  // Finance Week;7/19/2004, p48 

    Features Infinity, the largest privately owned loyalty program in South Africa. Features of the program; Comments of Michael Levinsohn, a specialist in loyalty programs, regarding the importance of retaining customers through reward; Effectiveness of the program.

  • Communicating the right message.  // Finance Week;7/19/2004, p52 

    Discusses the importance of proper communication in customer loyalty programs in South Africa. Saturation of the market with too many insignificant programs which affects the credibility of loyalty programs; Comments of Craig Page-Lee, an marketing executive at the Automobile Association (AA) of...

  • Stores say thanks with local gift cards. Bunkley, Nick // Automotive News;10/19/2015, Vol. 89 Issue 6695, pS005 

    The article discusses the customer-appreciation promotion of Grand West Hyundai and Grand West Kia dealerships in Grand Junction, Colorado. Topics discussed include gift cards being offered by the dealerships which can be redeemed at locally-owned shops and restaurants, the dealerships'...

  • Service Department Loyalty Programs Should Extend to All Makes and Models.  // Ward's Dealer Business;Oct2011, Vol. 45 Issue 10, p31 

    The article focuses on the need for the loyalty programs offered by the automobile dealership service departments to extend to all automobile makes and brands.

  • Follow Up On Refused Work. Harkins, Lee // Ward's Dealer Business;Jun2010, Vol. 44 Issue 6, p43 

    The article discusses the important role of customer relationship management (CRM) software in improving service work in automobile dealers. The author explains that a reminder/follow-up process for unsold work can be an opportunity for increased business. Meanwhile, he states how dealers can...

  • Service with More Than a Smile. Bruce, Larry // Ward's Dealer Business;Aug2010, Vol. 44 Issue 8, p16 

    The author offers his view on the ability of dealers to make back shop well in the U.S. He notes that more advanced automobile dealerships understand the significance of service based on profit and customer-retention. He points out that dealership customers using customer-relationship management...

  • Vehicle Walk-Arounds Boost Profits. Clausen, James // Ward's Dealer Business;Aug2010, Vol. 44 Issue 8, p17 

    The article focuses on the significance of automobile walk-arounds to enhance the profits of automobile dealers in the U.S. It suggests advisors to let their customers see and feel the relevant service work for them. It points out that allowing customers to see the necessary services may help...

  • Making the Grade in CRM. Beddow, Jeff // Ward's Dealer Business;Oct2010, Vol. 44 Issue 10, p20 

    The article focuses on customer-relationship management (CRM) in automobile dealership. It mentions that inadequate training with CRM tools and technology, lack of staff focus and incomplete management buy-in leads to shortcuts, thus, rendering closed sales ratios not reaching optimum levels....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics