TITLE

Picking the Right Targets

AUTHOR(S)
Banks, Cliff
PUB. DATE
August 2004
SOURCE
Ward's Dealer Business;Aug2004, Vol. 38 Issue 8, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains that implementing a customer relationship management (CRM) application software system can be daunting for automobile dealerships. Some dealers focus only on specific objectives; Database of current and potential customers; Getting customers to return to the service department; Customer loyalty program with a gift card that offers service-related discounts.
ACCESSION #
14078285

 

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