TITLE

How to Make Market Segmentation Meaningful

AUTHOR(S)
McEwen, William
PUB. DATE
March 2004
SOURCE
Point for Credit Union Research & Advice;3/23/2004, pN.PAG
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with issues concerning market segmentation. Segmentation of consumers into groupings; Measures used by companies for the segmentation of prospects and customers; Identification of problems in the segmentation approaches of companies.
ACCESSION #
14077538

 

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