TITLE

Marketing with the Euro

AUTHOR(S)
Zhan, Sherrie E.
PUB. DATE
January 1999
SOURCE
World Trade;Jan99, Vol. 12 Issue 1, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with marketing issues stemming from the introduction of the euro, the common currency of the European Union (EU). Includes cultural and advertising differences among EU nations; Consolidated price advertising advantage; Dual pricing; `Theory of nines' in pricing.
ACCESSION #
1407672

 

Related Articles

  • Shift to euro promises peril for unprepared. Keegan, Jeffrey // Investment Dealers' Digest;06/29/98, Vol. 64 Issue 26, p11 

    Discusses the risks which will be posed to weak countries and business enterprises which are unprepared for the conversion of currencies in Europe to the euro. Details on opportunities which will be presented as a result of the monetary unification of Europe; Identification of the dangers weak...

  • Stock Market.  // Senegal Country Review;2009, p64 

    The article offers information on the Bourse Regionale des Valeurs Mobilieres (BRVM) that was established in September 1998 in Senegal to serve as a financial market for various member states of the West African Economic and Monetary Union (UMOEA).

  • Stock Market.  // Niger Country Review;2009, p59 

    The article focuses on the listing requirements and satellite links of Bourse Regionale des Valeurs Mobilieres (BRVM), the regional financial market for members of West African Economic and Monetary Union (UMOEA).

  • Stock Market.  // Mali Country Review;2011, p108 

    The article offers information on the Bourse Regionale des Valeurs Mobilieres (BRVM), a regional financial market opened for the member-states of the West African Economic and Monetary Union (UMOEA) including Benin, Mali, and Senegal in September 1998.

  • Stock Market.  // Burkina Faso Country Review;2011, p110 

    The article focuses on the Bourse Regionale des Valeurs Mobilieres (BRVM) which was opened in September 1998 to function as a regional financial market for the members of the West African Economic and Monetary Union (UMOEA) including Burkina Faso, Benin and Togo.

  • Labour Markets and Monetary Union: A Strategic Analysis. Cukierman, Alex; Lippi, Francesco // Economic Journal;Jul2001, Vol. 111 Issue 473 

    This paper shows that the effects of a monetary union depend on several labour market features. In particular, the switch from national monetary policies to a common monetary policy usually affects both inflation and unemployment, even when all structural parameters of the economy and of unions'...

  • Assessment and recommendations.  // OECD Economic Surveys: Euro Area;Apr2001, Vol. 2001 Issue 8, p9 

    Discusses the second year of monetary union in Europe, as of April 2001. Recovery of the euro in 2000; Unemployment rate towards the end of 2000; Integration of product markets.

  • Euro debuts, fence sitters expected to jump in. Conrad, Lee; Iyer, Savita // High Yield Report;01/04/99, Vol. 10 Issue 1, p1 

    Reports on the debut of the single European currency, the euro, on January 1, 1999. Impact of the euro on the European high yield market; Expected reduction in the spread discrepancy between United States and European tranches; New issues within the unified European market.

  • U.K. getting U.S.-style money funds. Moore, Michael O'D. // American Banker;5/14/1998, Vol. 163 Issue 91, p6A 

    Presents information pertaining to the development of money market funds, with emphasis on the United Kingdom and the introduction of the euro, the European single currency. Reference to the development of the money market fund in the United States; Comments from Peter Knight, head of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics