Special Sales Strategies

Mellgren, James
August 2004
Gourmet Retailer;Aug2004, Vol. 25 Issue 8, p180
Trade Publication
Retail is really very simple in theory. In today's retail world, sales are a fact of life, whether you have them once a year or once a month. Department stores plan their sales far ahead of time. They even buy specifically for their upcoming sales, and plan their markups accordingly. For most specialty retailers, sales are a more practical matter designed to clear the store of merchandise for one reason or another. Different reasons call for different sales strategies. On the other hand, if the sale is about clearing out a line of goods that was overbought or unsuccessful, it is probably better to assemble them in a particular area, such as a shelving unit or a corner of the store, depending upon the amount and size.


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