TITLE

Army finds its feet by hinting at the truth in its latest effort

AUTHOR(S)
Garfield, Bob
PUB. DATE
August 2004
SOURCE
Advertising Age;8/2/2004, Vol. 75 Issue 31, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines an advertising campaign created by Leo Burnett for the U.S. Army to recruit new soldiers. Features of the campaign; Challenges posed by the war in Iraq to the recruitment of new soldiers.
ACCESSION #
14044377

 

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