Marketing services to grow less than ad spending in '04

Cardona, Mercedes M.
August 2004
Advertising Age;8/2/2004, Vol. 75 Issue 31, p8
Trade Publication
Presents the Communications Industry Forecast & Report of media merchant bank Veronis Suhler Stevenson. Projections on the advertising spending; Factors that will affect the advertising growth; Increase in the marketing services.


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