NBC holds line on Olympic time

Lafayette, Jon
August 2004
Advertising Age;8/2/2004, Vol. 75 Issue 31, p3
Trade Publication
Reports on the efforts of TV network NBC to sell advertising airtime during the 2004 Olympic Games in Athens, Greece. Firm stand advocated by the network on the airtime despite reported low demand for last-minute Olympic commercials; Profit expected by NBC to be generated from the event; Guaranteed household audience rating presented by the Olympics.


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