TITLE

NBC holds line on Olympic time

AUTHOR(S)
Lafayette, Jon
PUB. DATE
August 2004
SOURCE
Advertising Age;8/2/2004, Vol. 75 Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of TV network NBC to sell advertising airtime during the 2004 Olympic Games in Athens, Greece. Firm stand advocated by the network on the airtime despite reported low demand for last-minute Olympic commercials; Profit expected by NBC to be generated from the event; Guaranteed household audience rating presented by the Olympics.
ACCESSION #
14044311

 

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