TITLE

Direct Sales Will Spur Agents To Hone Skills

AUTHOR(S)
Fisher, Danny
PUB. DATE
December 1998
SOURCE
National Underwriter / Life & Health Financial Services;12/14/98, Vol. 102 Issue 50, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Predicts that insurance companies will become the biggest competitors of agents due to the direct marketing tactics of firms. Marketing efforts done by firms during conservation of policies; Mailing of offers to exchange current policies with new ones; Impact of companies' direct marketing efforts on the sales of agents.
ACCESSION #
1404061

 

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