Peanut Board helping move product

Yancy Jr., Cecil H.
August 2004
Southeast Farm Press;8/4/2004, Vol. 31 Issue 19, p22
Trade Publication
Compared with other commodity groups, the budget of the National Peanut Board is small. But like the peanut plant itself, it has expanded its pegging zone and put on yields equivalent to more than two tons an acre in its short five years of operation. "We've had to play tall to have a program that has an impact," says Marie Fenn, president and managing director of the National Peanut Board. "We've played tall with a little bit of money." Formed five years ago, the NPB is a farmer-owned "self-help group," funded by peanut farmers themselves to the tune of about $10 million annually. Speaking to the 36th annual meeting of the American Peanut Research and Education Society, Fenn said the NPB approached the challenge of increasing peanut consumption by addressing three areas.


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