TITLE

Making the Case for Free On Demand

AUTHOR(S)
Illowsky, Eric
PUB. DATE
August 2004
SOURCE
Multichannel News;8/2/2004, Vol. 25 Issue 31, p41
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses issues related to digital cable or advertisement-supported video-on-demand (VOD) platform. Problems encountered by advertisers and advertisement sellers in measuring inventory; Intention of advertisers to track the empirical details of free on demand platform; Explanation of a VOD example.
ACCESSION #
14018179

 

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