Making the Case for Free On Demand

Illowsky, Eric
August 2004
Multichannel News;8/2/2004, Vol. 25 Issue 31, p41
Discusses issues related to digital cable or advertisement-supported video-on-demand (VOD) platform. Problems encountered by advertisers and advertisement sellers in measuring inventory; Intention of advertisers to track the empirical details of free on demand platform; Explanation of a VOD example.


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