GM, IBM Ink Interactive Ad Deals With A&E

Stump, Matt
August 2004
Multichannel News;8/2/2004, Vol. 25 Issue 31, p27
Focuses on the agreement of A&E with General Motors Corp. and IBM Corp. Information on the video-on-demand (VOD) program formats of A&E; Decision of General Motors Corp. to run an advertisement on the VOD format of A&E; Sponsorship of IBM Corp. for the History Channel's television show "Boys Toys."


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