King, W.B.
August 2004
Convenience Store News;8/2/2004, Vol. 40 Issue 10, p88
Trade Publication
In today's beer market, convenience stores are faced with competitors like mass merchandisers, supermarkets and club stores that are reexamining their marketing plans in hopes of winning percentage points. In 2003, more than $15 billion in convenience store beer sales was reported, according to the 2004 CSNews Industry Report, and by the end of this year it's estimated that more than 30 percent of all beer purchases will be made at c-stores. Bill Laufer stated that in addition to targeting the beer demographic, mass merchandisers and club stores have impacted c-stores with the addition of gasoline sales.


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