TITLE

SWEETENING THE POT

AUTHOR(S)
Demasters, Karen
PUB. DATE
August 2004
SOURCE
Convenience Store News;8/2/2004, Vol. 40 Issue 10, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Customers everywhere indulge in a guilty little pleasure when it comes to food, especially candy or snacks, so it's no surprise that the market for these items is large. But sweets and treats are sold almost everywhere today, and convenience store owners and managers are applying a number of techniques to compete successfully with the other channels. According to category managers at a number of c-stores, they still rely on impulse purchases for most of their sales. But some are beginning to make inroads into the traditional candy-buying holiday purchases.
ACCESSION #
14013038

 

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