Gotta Be NEW! Gotta Be FIRST!

Francella, Barbara Grondin
August 2004
Convenience Store News;8/2/2004, Vol. 40 Issue 10, p41
Trade Publication
"Beat the guy down the street!"is the latest battle cry as convenience store operators shift into high gear, eager to be the first to offer new products, which are often most profitable during their debut. Armed with an initial set of planograms provided by its wholesaler, Acorn Markets receives monthly updates on slow-moving or discontinued items and, using its stores' own sales data as well, makes decisions on what products to drop. Still, with Acorn Markets geared up to introduce new products quickly, Peter Bennett stated that he has been wrestling with his primary wholesaler to get new products into stores right away. INSETS: Finding, Picking Products;When Winning Is Everything.


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