TITLE

A New Sign from Coast to Coast

AUTHOR(S)
Laracy, Alex
PUB. DATE
August 2004
SOURCE
Convenience Store News;8/2/2004, Vol. 40 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Shell Oil Products US converted more than 4,600 Texaco stations in more than 125 U.S. markets to the Shell brand. As a result of the nearly $500 million investment in the rebranding initiative, Texaco stations that Shell converted have seen an 8 percent increase in gasoline volume over nonconverted stations. In addition, Shell has transitioned more than 6.1 million Texaco credit card holders to the Shell brand by issuing new Shell-branded credit cards to them. Shell's acquisition of Texaco's refining and marketing interests came as part of an agreement to allow the Chevron merger with Texaco to proceed.
ACCESSION #
14013016

 

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