TITLE

Drink Light, Drink More?

PUB. DATE
August 2004
SOURCE
Convenience Store News;8/2/2004, Vol. 40 Issue 10, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Light and low-carb beers accounted for 45 percent of the domestic beer market in 2003, with sales of Bud Light, Miller Lite and Coors Light making up 70 percent of the light-beer category. Currently, nearly 30 percent of Americans drink light/low-carb beer, in comparison to 27 percent who drink regular beer. The $40 billion U.S. domestic beer market is estimated to grow 14 percent to reach nearly $45 billion by 2008. The previous six years' growth can be attributed to light/low-calorie beers and malt liquor beverages. Mintel expects that light/low-calorie beer sales will exceed those of regular beer by 2005.
ACCESSION #
14013010

 

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