Waiting Out the Storm with Retiree Clients: The Long-Term Perspective Prevails

Most, Bruce W.
December 1998
Journal of Financial Planning;Dec1998, Vol. 11 Issue 6, p36
Academic Journal
This article provides information on several measures adopted by financial planners to prepare and reassure their clients in the event of a market downturn. Many planners reported making special calls to retirees they thought might be particularly edgy. Making phone calls, writing letters, and personally reassuring retiree clients during tough times that they are not going to have to unretire is necessary handholding, according to planners. Yet virtually every one of them said that for such handholding to work, the groundwork must have already been well laid in advance. Planners also prepared their clients by building portfolios that could weather a downturn in stocks. As one might expect, most of the retiree clients have a relatively conservative mix of stocks, bonds cash equivalents and other assets, especially compared with nonretirees. Planners also build bigger short-term cash cushions for their retirees than they do their other clients. Cushions of short-term treasuries, bonds and certificates of deposit run anywhere from six months to as long as five years.


Related Articles

  • The Reframing of Succession Strategies. Walker, Lewis J. // Journal of Financial Planning;Aug2013, Vol. 26 Issue 8, p37 

    The author offers opinions on succession planning for owners of financial planning and investment advising firms. An irony is said to exist in that the same challenges faced by clients of those firms who must consider succession planning in their own small businesses due to their advancing ages...

  • Sue Whitbread: The difference between financial advice and financial planning. Whitbread, Sue // Money Marketing (Online Edition);5/24/2013, p16 

    The article presents the author's opinion on the difference between financial advice and financial planning. According to the author, both involve a process to become aware of the client's situation, resources and goals and have a responsibility to put the client first. The author explains that...

  • WHAT MAKES A QUALITY ONGOING ADVICE offer? Roy, Libby // inFinance;Oct2010, Vol. 124 Issue 4, p36 

    The article focuses on the importance of ongoing advice and how ongoing investment advisers can continue their relationships with their clients. It states that good advice aids clients in understanding the changing needs and priorities in their lives. It says that all long-term relationships...

  • Start drafting your New Year's resolutions. Palmer, Rosemary // Money Management;11/15/2007, Vol. 21 Issue 43, p18 

    The article provides the author's perspectives regarding the success of financial planning firms for 2008. She states that it is important for all businesses to think about what they have done in the past and whether it can be change to improve its marketing status for the future. She further...

  • Your reputation is a valuable asset. Macleod, Murdo // Money Management;2/26/2009, Vol. 23 Issue 6, p12 

    The article discusses the importance of maintaining a favourable financial adviser reputation. Financial practitioners value their reputation more than anything else. This is because clients trust them to deal with their financial, health and death matters in a considerate manner. It mentions...

  • The 5 Steps To Becoming A Professional Financial Adviser. APARNA NARAYANAN // Investors Business Daily;2/23/2015, pA06 

    The article offers tips on how to become a professional financial advisor. Interested financial advisors are suggested to make a decision on the kind of financial advisor they want to be. They are advised to fill in education or knowledge gaps without necessary qualifications. They are also...

  • Put Me In, Coach. Bowen Jr., John J. // Financial Planning;Mar2006, Vol. 36 Issue 3, p29 

    Offers advice in finding the right coach in financial planning. Observation on most training programs; Significance of the need to have a strong desire to excel; Factors to consider in evaluating a coach.

  • Put-Offs and Come-Ons. Horwitz, Michael B. // Financial Planning;Nov2003, Vol. 33 Issue 11, p81 

    Focuses on the use of the no problem response by financial planners and how clients react to it. Impressions that financial advisers make; Comments expected by clients.

  • A Game Plan for Working with Professional Athletes. Reinhold, Eric J. // Journal of Financial Planning;Jun2000, Vol. 13 Issue 6, p114 

    This article highlights the planning issues which financial planners should consider when working with professional athletes. The basic planning issues include: net worth; cash flow; budget; taxes; insurance; investments; retirement; and estate. Agents typically charge from three to five percent...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics