Rags to Riches In Retail Banking

Lugo, Denise
August 2004
Investment Dealers' Digest;8/2/2004, Vol. 70 Issue 31, p11
Trade Publication
Reports on the success in the retail banking operation of Morgan Stanley & Co. Inc. Ranking among investment banks in terms of merger and acquisition activities; Corporate scheme to improve customer loyalty; Improvement in the quality of financial services.


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