College, Not K-12, Sales Boost Performance In First Half Of 2004

August 2004
Educational Marketer;8/2/2004, Vol. 35 Issue 22, p5
Trade Publication
The article focuses on financial performance of educational publishing companies in the U.S. Midway through 2004, the seven publicly held educational publishing companies have each pulled off growth in the first half of the year. The publisher Pearson Education Inc. held on with $1.58 billion, and McGraw-Hill Book Co. generated a 0.7% increase to $809.9 million. K-12 publisher Scholastic Corp. which completed its fiscal 2004 on May 31, pulled off an industry-busting 11.4% revenue increase to $106.6 million in the fourth quarter. Two largest educational publishers Pearson and McGraw-Hill struggled in the first half of the year, with college sales around the globe providing momentum, not K-12 sales.


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