$10.43B U.S. Education Market Improves 4% In 2003; Pearson Ed. Holds Lead On EM Publisher Index

August 2004
Educational Marketer;8/2/2004, Vol. 35 Issue 22, p1
Trade Publication
The article presents information about education market in the U.S. In 2003, publishers of K-12 and college instructional materials sold to the U.S. classrooms garnered $10.43 billion in sales, growing 4% over 2002, according to EM Publisher Index. Pearson Education Inc. with leading positions in both market segments, continues to reign as the largest U.S. educational publisher. 2003 was a tough year for publishers in both the college and K-12 segments. Revenue growth was hard-won, and growth trends were difficult to define.


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