Pearson Forms Publishing Alliance With IBM

August 2004
Book Publishing Report;8/2/2004, Vol. 29 Issue 29, p1
Trade Publication
The article focuses on business alliance formation. Pearson Education Inc. has formed a global alliance with computing giant International Business Machines Corp. (IBM) to publish business and technology books under a new IBM Press imprint. The books will be distributed and sold globally in print, electronic and bundled formats. The books will be designed to help users prepare for IBM certifications. Pearson Technology Group, a unit of Pearson Education, has exclusive partnerships with several large technology manufacturers.


Related Articles

  • Pearson in Deal with IBM. Milliot, Jim // Publishers Weekly;8/2/2004, Vol. 251 Issue 31, p7 

    Focuses on the deal signed by the Pearson Technology Group with IBM to print business and technology books under the IBM Press imprint, in 2004. Rights given to Pearson under the agreement; Forecast on the number of book titles to be released by Pearson under the deal; Involvement of IBM in...

  • E-BUSINESS & SUPPLY CHAIN ALLIANCE.  // Frontline Solutions;Feb2002, Vol. 3 Issue 2, p16 

    Reports on the business partnership of IBM global services and International Business Systems.

  • Technology Giants HP, IBM Retool Channel Programs in Midmarket Push. Wexler, Steve // Channel Insider;5/19/2010, p1 

    The article reports on the business strategies of the two technology company International Business Machines Corp. (IBM) and Hewlett-Packard Co. (HP). It stresses that the two company are retooling its capabilities for channel programs. It notes that IBM has added a new scoring system which...

  • IBM Unveils New Midmarket Investments, Solutions for Partners. April, Carolyn // Channel Insider;10/12/2010, p1 

    The article reports that International Business Machines (IBM) Corp. has launched its midmarket initiatives which are aimed at channel partners. The changes included 130 m dollars investments in marketing and demand generation programs with new sets of technology solutions. IBM has identified...

  • Power to the Producer.  // Metal Producing & Processing;Sep/Oct2006, Vol. 44 Issue 5, p13 

    The article reports on the collaboration of ABB Inc. with IBM Corp. to sell and implement its CPM@Metals solution to steelmakers in Japan. ABB disclosed that the collaboration is based on the increasing customer demand for solutions that will help them maximize their production capabilities and...

  • Lotus Collaborates. Moore, Cathleen; Cowley, Stacy // InfoWorld;2/2/2004, Vol. 26 Issue 5, p22 

    Reports on the J2EE-based collaboration strategy by IBM Corp. Plans of the IBM to extend offerings with standards and network-based technologies; Commitment of IBM to the Notes and Domino products; Advantages of the IBM's Lotus Workplace Client.

  • Map ally to aid Conti's plan for autonomous cars. Sedgwick, David // Automotive News;9/23/2013, Vol. 88 Issue 6587, p4 

    The article focuses on a plan by German auto and truck parts manufacturing company Continental AG to establish a partnership with an as-yet unnamed electronic mapmaker to enable vehicle navigation systems to determine potential hazards. A triumvirate will be formed by that partner with...

  • IBM to add Akamai technology to WebSphere. Sanborn, Stephanie // InfoWorld;08/07/2000, Vol. 22 Issue 32, p18 

    Details the plan of IBM Corp. and Akamai Technologies to incorporate Akamai's Akamaizer technology into IBM's WebSphere e-business platform. Purpose of the integration; Implication of the partnership; Opportunity offered by the partnership to Akamai.

  • IGS: IBM'S RENEGADE. Zarley, Craig // CRN;2/13/2006, Issue 1183, p54 

    The article comments on the business plans of IBM Global Services (IGS) to partner with International Business Machines Corp. business partners in the U.S. IGS seems to come up with some new initiative to partner with the channel. IGS views business partners primarily as sales agents for IGS...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics