TITLE

Pearson Forms Publishing Alliance With IBM

PUB. DATE
August 2004
SOURCE
Book Publishing Report;8/2/2004, Vol. 29 Issue 29, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on business alliance formation. Pearson Education Inc. has formed a global alliance with computing giant International Business Machines Corp. (IBM) to publish business and technology books under a new IBM Press imprint. The books will be distributed and sold globally in print, electronic and bundled formats. The books will be designed to help users prepare for IBM certifications. Pearson Technology Group, a unit of Pearson Education, has exclusive partnerships with several large technology manufacturers.
ACCESSION #
13995991

 

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