TITLE

Going back-to-school in style

PUB. DATE
August 2004
SOURCE
Home Textiles Today;8/2/2004, Vol. 25 Issue 46, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the marketing strategy engaged by retailers of products needed by college students in the U.S. during the 2004 school opening season. Establishment of special sections in the retailer's Web sites to cater back-to-school needs; Products offered; Price-point ranges of the products.
ACCESSION #
13992187

 

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