Going back-to-school in style

August 2004
Home Textiles Today;8/2/2004, Vol. 25 Issue 46, p1
Trade Publication
Provides information on the marketing strategy engaged by retailers of products needed by college students in the U.S. during the 2004 school opening season. Establishment of special sections in the retailer's Web sites to cater back-to-school needs; Products offered; Price-point ranges of the products.


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