TITLE

Uneasy bedfellows

AUTHOR(S)
Hogan, Patricia
PUB. DATE
December 1998
SOURCE
Editor & Publisher;12/12/98, Vol. 131 Issue 50, pS15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on conflict between marketing executives and trademark lawyers over what is protectable trademark. Role of company politics in their relationship; Trademark clearing process; Dangers of trademark selection.
ACCESSION #
1399079

 

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