Furnishing firms join brand elite
- THE EFFECT OF INTRODUCING A NEW BRAND ON CONSUMER PERCEPTIONS OF CURRENT BRAND SIMILARITY: THE ROLES OF PRODUCT KNOWLEDGE AND INVOLVEMENT. Baker, Thomas L.; Hunt, James B.; Scribner, Lisa L. // Journal of Marketing Theory & Practice;Fall2002, Vol. 10 Issue 4, p45
This study examines how the introduction of a new and differing brand may significantly impact similarity perceptions consumers have concerning existing brands. A-total of 192 students participated in an experimental study in which the presence or absence and the level of desirability of focal...
- Getting down to the roots in the enchanted forest of brands. Salem, Lesley // Brand Strategy;Dec2002, Issue 166, p6
Focuses on the effects of brand appearance on consumer choice and preferences. Advantages of brands capable of communicating worldliness to others; Information on mass market brands; Innovative ways in creating a consumer enchanting product.
- Download. Ebenkamp, Becky; Shanahan, Laura // Brandweek;09/27/99, Vol. 40 Issue 36, p24
Presents news briefs on the shopping preferences of consumers in the United States as of September 27, 1999. Results of the survey Shopping For Health 1999: The Growing Self-Care Movement; Fruits selected by consumers; Reasons for purchasing oatmeal.
- Report casts doubt over brands' future. // Marketing Week;11/1/2001, Vol. 24 Issue 38, p7
Presents a survey on consumers brand preferences in Europe. Rank of Coca-Cola brand; Importance of brand extension to create ranges; Names of top ten brands.
- Top 10 most valuable brands. // Food Engineering & Ingredients;Sep2002, Vol. 27 Issue 4, p7
Presents a chart depicting the 10 most valuable brands in Europe.
- Involvement and Perceived Brand Similarities/Differences: The Need for Process Oriented Models. Muncy, James A. // Advances in Consumer Research;1990, Vol. 17 Issue 1, p144
The construct of consumer involvement has received a substantial amount of attention by consumer researchers in the past few years. Now, this research appears to be at a crucial point in its development The current paper discusses the factors that have brought involvement research to this point....
- 'Asterisk market' poses some new questions. Perry, David // Furniture/Today;10/29/2001, Vol. 26 Issue 8, p70
Comments on developments in home furnishings in the United States. Decline of trade show attendance; Vitality of home visits by furniture retailers; Identification of consumer needs.
- Pay attention to consumers and reap the benefits. Hondnett, Cindy W. // Furniture/Today;2/9/2015, Vol. 39 Issue 24, p34
The author focuses on the factors which would impact consumer demand in the home furnishings industry, including consumer's desire for comfort, different needs of consumers, and online shopping.
- THE IMPLICIT VALUE OF WELL-KNOWN BRAND NAMES: A PILOT STUDY. Donoho, Casey L.; Nelson, O. Edward // AMA Winter Educators' Conference Proceedings;1989, p180
Presents a pilot study on the implicit value of well-known brand names. Willingness of consumers to pay for well-known brand names; Relationship of risk and purchase effort on the value of a brand name; Preference of consumers to buy a well-known brand name over a less familiar product.