Furnishing firms join brand elite

July 2004
Cabinet Maker;7/23/2004, Issue 5398, p5
Trade Publication
Reports on the participation of home furnishing firms in the Superbrand listing in Great Britain. Definition of superbrand; Maintenance of Marks & Spencer Group PLC as the top consumers' favorite brand; Importance of brands to consumers. INSETS: Consumers' favourite retail advertising;Consumers' favourite brand.


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