Hewlett-Packard extends F1 deal

July 2004
Marketing (00253650);7/14/2004, p2
Trade Publication
Hewlett-Packard Co. (H-P) has renewed its title sponsorship of the BMW Williams Formula One team in a deal thought to be worth dollars 80m a year. The renewal of the agreement, which has spanned five years, had been in doubt, with Samsung reported to be in advanced negotiations with the team to replace H-P. The new deal will run for two years until the end of the 2006 season, when H-P will re-evaluate its sponsorship following the introduction of new technical laws to balance the investment gulf between small and large teams.


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