New campaign: Mount Gay Eclipse

July 2004
Marketing (00253650);7/14/2004, p2
Trade Publication
Mount Gay Eclipse, the Barbadian rum brand, is to launch a major sampling campaign in bars across Great Britain in a bid to persuade more consumers to drink rum. The advertising campaign will see two Bajan characters playing cards in bars around the country during the summer, encouraging consumers to join them and sample Mount Gay with a variety of mixers. Two-for-one vouchers will be distributed as part of the sampling drive, containing product information as well as an opportunity to win a trip for two to Barbados.


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