Penguin Group's Direct Selling Unit To Target Young Readers

July 2004
Book Publishing Report;7/26/2004, Vol. 29 Issue 28, p1
Trade Publication
Reports on the launch of Family Books At Home, the direct-selling division of Penguin Group U.S.A. for its children's books. Expected revenue to be generated by the division; Background of the division's head, Len Edwards; Role of consultants in the selling strategy of Family Books At Home.


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