CompleteShopper brings retail offers to the desktop

McAuliffe, Wendy
July 2004
New Media Age;7/22/2004, p7
Trade Publication
This article reports on the desktop shopping Web portal launched by CompleteShopper in July 2004. This Web portal allows high street brands to send targeted messages directly to a customer's personal computer. The portal and database is permanently downloaded to the user's computer and is hosted on their desktop. From time to time the software will connect to a central server for updates and will download promotional messages that have been issued by featured high street retailers. The portal sits at the bottom of the desktop and the user can create their own virtual high street by selecting ten retail brands to appear in the application. Their logos automatically appear on the user's screen when they switch on their computer and act as a shortcut to the retailers' Web sites. More than 150 high street brands are listed on the CompleteShopper, and users can amend their choice at any time. Users have an option to receive regular updates on special offers from their selected brands, which provides merchants with a new direct marketing channel. Retailers can send an online message to customers based on demographic criteria, and their company icon will flash on the user's desktop when a new message has been received.


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