The Customer-Centric Enterprise

January 2004
CRM Magazine;Jan2004, Vol. 8 Issue 1, p38
Trade Publication
Discusses the strategies which make up a customer-centric enterprise. Benefits given by customer-centric enterprise strategies for customer relationship management systems; Strategies which support the sales process; Tools which aid customer relationships.


Related Articles

  • CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION GAPS. Zablah, Alex R.; Bellenger, Danny N.; Johnston, Wesley J. // Journal of Personal Selling & Sales Management;Fall2004, Vol. 24 Issue 4, p279 

    Customer relationship management (CRM) implementation initiatives have been marred by failure, which many in the popular and academic literature attribute to limited technology acceptance among end users. This paper presents a conceptual model that depicts how the extent of alignment between the...

  • MK & RR.HH. Alcaide, Juan Carlos // Capital Humano;Apr2011, Vol. 24 Issue 253, p38 

    No abstract available.

  • Careers: My secret work weapon - An A4, page-a-day diary helps keep me on track. Davies, Ryan // Marketing (00253650);Apr2014, p1 

    The author discusses how his page-a-day journal helps him keep on track as head of customer relationship management and loyalty at British chain of shops Mothercare and Early Learning Centre.

  • Build customers' trust.  // Communication Briefings;Nov2013, Vol. 32 Issue 13, p3 

    The article offers tips on how to effectively communicate with customers to gain their complete trust by focusing on their problems, telling the truth and listening to them, adapted from the online article "3 Ways a Salesperson Can Gain a Prospect's Trust" by Colleen Stanley.

  • IMPULSE BUYING, LOYALTY AND CONSUMER SEGMENTS IN RETAILING: ARE LOYALTY PROGRAMS EFFECTIVE? THE ROLE OF CUSTOMER- COMPANY IDENTIFICATION. Brashear-Alejandro, Thomas; Lin Jiang; Jun Kang; Groza, Mark; Bo Zhang // AMA Summer Educators' Conference Proceedings;2011, Vol. 22, p316 

    Customer loyalty programs are an important tool of customer relationship management and have been adopted in a wide variety of industries to develop customer relationships, provide more value to customers, and increase profitability. Membership in loyalty programs has increased dramatically in...

  • Sales angles change over time. Dawson, Brad // Rubber & Plastics News;8/21/2006, Vol. 36 Issue 2, p22 

    The article discusses the strategies for a salesperson to build customer relationship. Valuable resources including e-mail, the Internet and cell phones have improved a salesperson's communication medium. Sales presentations are quick and to the point saving the potential customers' time....

  • QVC assigns CRM business.  // Marketing (00253650);9/10/2008, p10 

    The article reports on the decision of QVC Inc. to hire Stephens Francis Whitson to handle customer relationship marketing to increase repeat purchase and customer loyalty in Great Britain. The channel broadcasts for 17 hours a day to 5.4 meter viewers across cable, satellite and digital...

  • CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS STRATEGIES. Chittaie, Rozitta // International Journal of Organizational Leadership;2012, Vol. 1 Issue 1, p13 

    Changes in the current competitive environment, increasing simplicity of penetrating into the competitive market, and rapid growth of information technology are of motives for performing activities in such an environment (69). Pursuing the objective of improving customer relationship, some...

  • CUSTOMER LOYALTY AND RELATIONSHIP MANAGEMENT. GRIDEANU, Nicoleta; CRUCERU, Gica // Metalurgia International;2013, Vol. 18 Issue 8, p220 

    Regarding customer relationship, we know that they are based on effective communication. To talk in order to be understood by customers requires more than the mere use of the correct words, because the source is always taken into account. Managing the customer relationship after a sale is...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics