MovieBeam's Mantra: Convenience Is King

Stump, Matt
July 2004
Multichannel News;7/26/2004, Vol. 25 Issue 30, p61
Presents the new mantra of MovieBeam to carry simple marketing messages in new services built around complex technology. Cost of rentals of a MovieBeam receiver per month; Information on the receivers; Central theme of the service offered by MovieBeam.


Related Articles

  • Caterpillar's Oberhelman Predicts Growth for Cat Rental Store Program.  // Rental Equipment Register;May2013, Vol. 56 Issue 5, p13 

    The article reports that due to the success of the Caterpillar (Cat) Rental Store program, Cat will continue its Cat Rental Store business model and will try to enter the international market. Vision, technology, and service are the three factors why Cat has been successful, according to Cat...

  • Exploring New Leasing Models in an Omni-Channel World. O'ROARTY, BRENNA; BILLINGSLEY, ALAN // Retail Property Insights;2015, Vol. 22 Issue 2, p16 

    This article is an executive summary of a recently released ICSC Research report on the impact of the latest technological trends on leasing. Online and mobile platforms have created a "new consumer" with greater means than ever to research, experience and decide on a product. But with this...

  • Finding Technology Solutions. Zoubek, Ethan // Rental Equipment Register;Feb2002, Vol. 45 Issue 2, p112 

    Provides information on the significance of technology to the vendor and suppliers of rental companies. Internet initiatives being undertaken by manufacturers and rental companies; Impact of cost in the decision of customers; Factors contributing to effective communication between companies and...

  • Time for a look at IT? Pollok, Murray // International Rental News;Jul2010, Vol. 10 Issue 5, p3 

    The article discusses various reports within the issue such as the results of the ERA/IRN RentalTracker Survey regarding the improvement within the rental business, and one on A-Plant's use of smartphones for its field staff and management strategies.

  • MBA scoops LoveFilm direct marketing task. Williams, Matt // Campaign;9/3/2010, Issue 35, p2 

    The article reports on the appointment of MBA as the agency responsible for the direct marketing account of LoveFilm, the movie rental service, in Great Britain.

  • Investment starts to come back.  // International Rental News;Nov2010, Vol. 10 Issue 7, p9 

    The article offers information on the findings of a survey on European rental companies, conducted by the company RentalTracker and the European Rental Association (ERA) during the third quarter of 2010.

  • A Marketing Alternative: Consumer Leasing and Renting. Obenberger, Robert W.; Brown, Stephen W. // Business Horizons;Oct76, Vol. 19 Issue 5, p82 

    A reasonable basis exists for questioning the ownership assumption that pervades marketing thought and business practice. The fact that many consumers are sympathetic with acquisition through usership indicates that contemporary marketing may not be adequately accommodating the preferences of a...

  • In-depth industry analysis.  // International Rental News;Nov/Dec2014, Vol. 14 Issue 7, p45 

    The article discusses the availability of the "European Equipment Rental Industry 2014 Report." It mentions that a detailed market size information from 2011-2014 is included in the report. It says that the rental market in France added in the report is focusing on the enhancement of the...

  • Rental confidence.  // International Construction;May2012, Vol. 51 Issue 4, p15 

    The article presents results of the Rental Tracker survey regarding the steady confidence of the European rental market in the first quarter of 2012.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics