Building Demand for On-Demand

Churchill, Rick
July 2004
Multichannel News;7/26/2004, Vol. 25 Issue 30, p56
Reports on the efforts of Rainbow Media Inc. to shape the video-on-demand (VOD) frontier of the company. Focus of Sportskool which was launched as a free-on demand service; Content of the video magazines offered by the on-demand service Mag Rack; Efforts of IFC On Demand to complement with Mag Rack and Sportskool.


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